What you'll learn
Sharpen your startup’s pitch so investors and customers instantly get the value.
Identify the positioning gaps that are holding back traction and clarity.
Refine your product-market fit story to create a stronger emotional and commercial connection.
Leave with a focused plan to tell the right story to the right people, and win momentum fast.
Meet Sarah-Jane — Startup Story Strategist & Co-founder of Tinybeans (ASX: TNY)
Sarah-Jane Kurtini
Co-Founder | Startup Advisor
Sarah-Jane Kurtini is one of Australia’s few female tech founders to take a company public. As the co-founder of Tinybeans (ASX: TNY), she’s lived the whole startup arc, from idea to IPO, and now helps other founders do the same. Through her work at PitchSlap and as a Top Mentor with Startmate, she helps early-stage and scale-up founders sharpen their pitch, refine their positioning, and find product-market fit. Her coaching blends a founder’s practicality with a marketer’s precision: fast-moving, collaborative, and rooted in clarity. She’s known for cutting through noise and helping teams tell stories that stick.
Unlock Your Startup’s True Narrative
Sarah-Jane’s 60-minute session helps you find the emotional and strategic thread that ties your mission, market, and message together. You’ll leave with: A concise, compelling story investors and customers remember A straightforward narrative that aligns your team and roadmap Practical next steps to strengthen traction and visibility
What people are saying
Testimonials build trust — fast. Edit this section to show how your product is making a difference and help your audience purchase with confidence.
S-J nailed in a few days what we'd been trying to get to for 3 years. We're already seeing results in terms of the positioning and messaging resonating with clients, and I know it's going to pay dividends long-term as we embed it in our product and services.
CMO, Edrolo
S-J has been an evangelist for O3 since day 1. She encouraged me to be more unhinged. I love S-J.
Founder, O3
S-J is one of the most talented product marketers and committed customer advocates I've ever worked with in my career. Working with S-J is a transformative experience because of her curious nature, energy, intelligence, and ability to bring out the best in people.”
Founder, NOD
Sarah-Jane Kurtini is a superstar ⭐️ Her support with our brand is inspiring, and I find myself 100 times a day telling people ‘S-J just gets it’. Feels like she understands our business perfectly and is an honorary member of our team.
Head of Growth, Bilue
Ready to Fix Your Pitch and Positioning?
If you’ve outgrown guesswork and need a story that sells, this session is for you. Book your 60-minute call today and walk away with: A founder-led pitch that lands Messaging that moves markets A straightforward narrative that drives traction
$299.00